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Stealth Wealth

Womenswear A/W 23
The August Co.



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A new formality arises, emphasizing simplicity and more put-together demure aesthetics, indicating a trend toward a stealthy riches approach to fashion.

 There are several reasons for this, including a recessionary environment with shrinking disposable incomes; increased consumer awareness of overproduction, unsustainable and unethical practices, and the need to buy less and more consciously and, more broadly, a sense of confidence that comes from putting on something more classic.

Stealth Wealth isn't about the essentials; it's about changing the ordinary into the extraordinary-effortless in appearance, yet sophisticated in construction.


Reversible series:





Looks:








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